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Which reports require the activation of advertising features?

A) Geo reports

B) Real-time reports

C) Cohort Analysis reports

D) Demographics and Interests reports

The correct answer:(D) Demographics and Interests reports.

Explanation.

To get Demographics and Interests info in Analytics, update Analytics to support Ad Reporting Features and enable those reports. When you allow Ad Reporting Features, Analytics can get more data from DoubleClick cookies (web) and Device Advertising IDs (apps).

Google Analytics is a helpful tool for website owners to understand their online audience and performance. To make it even more powerful, users can turn on Ad Features. These features give extra data about user details. In this article, we’ll talk about the reports that need Ad Features and why they matter.

Ad Features are parts of Google Analytics that give website owners more visitor data. They include Remarketing, Demographics, Interests reports, and DoubleClick Campaign Manager links. With these features, Google Analytics can gather more user data like age, gender, and interests.

Demographics and Interests Reports

The Demographics and Interests reports show your website visitors’ ages, genders, and interests. These reports help you know your audience better and improve your marketing. When you turn on Advertising Features, you get this extra info. It enables you to make content that fits your audience and improves your marketing strategy.

Remarketing

Remarketing lets you display ads to people who visited your website before as they check out other sites on the Google Display Network. When you turn on this tool, you can make ads that suit them better, which makes it more likely they’ll become your customers.

DoubleClick Campaign Manager Integration

The DoubleClick Campaign Manager connection helps you see how well your online ads are doing. Suppose you connect your Google Analytics and DoubleClick accounts. In that case, you can follow what users do on different devices and channels to understand how your ads work.

So, the correct answer is D) Demographics and Interests reports. These reports need Advertising Features to get more data about users’ details. With this info, website owners can make just the right content and improve how they do marketing.

In short, Google Analytics is an excellent tool for website owners. By turning on Advertising Features, users can learn more about their visitors. The Demographics and Interests report helps you better understand your audience and do marketing. This data helps website owners make personalized content and boost their chances of turning visitors into customers.

Learn more:

https://support.google.com/analytics/answer/1033861#zippy=%2Cin-this-article

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