- Permanently modify the data in a view
- Analyze users by single or multi-session conditions
- Compare behavior metrics for groups of users like Converters vs non Converters
- Isolate and analyze specific conversion paths using conversion segments
The correct answer: Permanently modify the data in a view
Explanation: In Google Analytics, a segment represents a portion of your Analytics data. Generally, segments allow you to isolate and analyze specific data subsets for better analysis. You can also use segments as a foundation for creating audiences. It’s important to note that segments do not make permanent changes to the data in your views, unlike filters. However, it’s a good practice to always retain the original view as a backup in case you apply filters that permanently modify the data. Keep in mind that this caution applies to filters, not segments.
For More Read: https://support.google.com/analytics/answer/3123951#zippy=%2Cin-this-article
Why Use Segments In Google Analytics?
You may already know that using a Segment is essential in Google Analytics.
By employing data segments, you can refine the aggregated data from Google Analytics, transforming it into the format you prefer. Segmented data assists you in addressing particular inquiries about your customers and leads, and you can apply the segment across various sections. Furthermore, the segments remain intact when you switch between sections.
What Are the Disadvantages of Using Segments for Data Analysis?
Among the four options discussed in this article, the first option is the correct one. When considering the advantages of using Segments for data analysis, the first option is the exception.
From the earlier section on Segments, you should already understand that Segments consist of single or multiple non-destructive filters, meaning these filters do not alter the underlying data. They are used to isolate subsets of users, hits, and sessions, and they do not allow for permanent data modification within a single view. Segments can also serve as a foundation for creating audiences.
However, all the other options mentioned represent the benefits of using Segments for data analysis. For instance, you can analyze users based on multiple or single session conditions, and you can also examine and isolate specific conversion paths using conversion segments. Keep in mind that permanent data modification in the view is not possible with Segments.