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In this article, you will learn how to check backlink quality.
I’ll share the exact process I’ve been implementing for my Local, Global, and Enterprise-level clients over the last 8 years.
I’ve completed more than 1000+ off-page SEO & link-building projects. Currently Working with multiple 7 figure companies.
Let’s get started:
If you are new in SEO, If you don’t have proper knowledge in building backlinks, or If you are confused about how you can check the quality of the backlinks. This article will clear all of your confusion.
Backlink relevancy is very important for off-page SEO optimization. You have to take links from topic relevant or niche relevant websites to get the actual benefit.
For example, if you want to acquire backlinks for your SEO agency your ideal prospect or backlink website should be industry expert sites. These sites cover SEO, Blogging, Link Building, guest posting, etc that will be your targeted websites.
Why Relevant Backlink is important for SEO:
Google cares only about relevancy. If you think about link building in 2022 relevancy will be the first point. Don’t choose irrelevant backlinks it can cost you the Google Penalty. That’s why, when you will set up an outreach campaign, you should consider relevancy first.
How to get relevant backlinks
There are many ways to get relevant backlinks to your website. Here are some ways you try to find relevant websites.
1. Find competitors backlinks and pitch them
2. Find sites by search query
3. Build connections with your industry websites
Note: If you work only for relevant websites it can take time. Don’t get frustrated just remember,
“1 high quality relevant backlink is better than 100 low quality irrelevant backlinks.”
After checking website relevance you should take care of website traffic. It is a very important factor of website quality.
Why you should care about traffic:
In the whole article, I’ll suggest you to acquire backlinks from quality websites. If the Quality backlink doesn’t have traffic on google that means Google doesn’t like the website. If you take the backlink from that site that google doesn’t love what you will do with that?
Special Note: When you check traffic must check traffic source/location. Make sure the main traffic source is the same as what country you are doing your business. It will give you highest result.
Traffic value is an Ahrefs estimated traffic cost that means how much you have to pay in PPC to get the traffic. This matrix can help you to validate a quality website.
Here is the process of how you can do that:
Just go to your Ahrefs account and click on site explorer. There you fill your target site to check traffic value.
Deeply look at the traffic value should look natural and realistic. But here you can see some sites like that:
Here you can see traffic is over 100k but its value zero. Don’t get fool by seeing traffic only. Cros match traffic with value.
If your prospect passes the first 3 steps, now it’s time to check their ranking keywords.
In the first step we discuss website relevance here you will know more detail your lead is relevant by ranking keyword or not.
I saw many sites in my long experience that try to fool you by showing relevance, traffic, value, and more but if you deep look at the ranking keyword you can easily catch them.
See an example below:
This is a health website ranking keywords. All are irrelevant and spammy. You should ignore this type of website.
The spam score is a Moz metric, It shows a website status. It is directly calculated by backlink. If any website shows a spam score of 5 out of 100, personally I don’t take backlinks from that kind of websites.
There have some debates about the spam score. Some people think it really matters but some people not. I’m with the no side. I don’t think Google has a connection with Moz. If you think your prospect is very relevant, has google amount traffic, and meet all the other criteria you should consider the website.
But I don’t pick the upper 5 spam score sites. Because it will your website spam score. Many non-tech people if check your website has a spam score they (your prospect) can reject your offer. That’s why I don’t take the risks cause I’ve faced it before.
If you follow this resource you can get all the detail about Moz spam score. How it calculates.
This is a great way to check backlink quality. Google doesn’t love these sites that build only to sell backlinks. One easy way to find these sites is to check the outbound links (OBL). You can do it with Ahrefs tool.
Here is the detail how you can check that:
First, open your prospect in “site explorer” then click on the internal backlink section from the left section. After doing that you have to do a small filter.
Internal backlink: Click to the link type and select content. Now you can see all the internal backlink counts. See the website it shows 29,132 links.
External Backlink: Now from the left sidebar click on the Outbound link to the Linked domain option. Now you can see the difference there total outbound link amount is 9,450 which is natural. Most of the cased OBL is lower than IBL.
Spam site Inbout and outbound link comparison:
Site location really matters when you will work for a local website. If you want to promote your business in a specific location you have to take backlinks from the specific country or city sites. This backlink will be highly relevant and help you to rank better.
Content quality is a vital thing nowadays. Many sites I saw they are ranking on google getting good amount of traffic but the ranking is not sustainable. Very soon eight they lose their ranking neither get hit on google penalty.
Now just think, If you take backlink from site that has the possibility of google penalty do you take backlink from the website? Of course not. Don’t take link from that kind of site.
Social media presence is very important when it comes to authority. If any website has a good amount of traffic on google and a good amount of social media presence you must consider the site.
It’s is a signal of authority or big sites. Most real sites maintain their website with social media channels.
Finally, it’s time to talk about Domain Authority & Page Authority. This is another way to judge a site within a short time.
Domain Authority (DA)
Domain authority is a Moz matrix. This is a very popular authority metric in this industry. It shows domain strength. Definitely, the higher number is good. But right now most seo experts use domain rating which (DR) is Ahrefs Metrix.
Page Authority (PA)
Page authority is a page-level quality measurement. If you take the Existing page link this data will help. Page authority metric provided by Moz.
Alternate, you can check URL rating to check a page authority by Ahrefs.
But right now DA/DR can be manipulated. So don’t backlink ony checking DA/PA.
This is one of the best ways to identify PBN sites. You can check it by Ahrefs batch analysis.
First login to your Ahrefs and go to the link: https://app.ahrefs.com/batch-analysis
Then list all of your selected sites You can add a maximum of 200 sites.
After pulling all the sites if you click on the “analysis button” you can see the IP address of most of the sites.
If you see the same IP for multiple sites I would recommend you to avoid these sites.