- Google Ads Linking
- Attribution Models
- User ID
- Audience Definitions
The correct answer: User ID
The User ID is a crucial part of Google Analytics that greatly aids in understanding how people interact with your website. This feature allows you to connect various visits and actions of users to their individual identities, which can then be shared with Google Analytics.
Which Feature is Required for Identifying Users Across Various Devices?
Enabling User ID helps you identify website users across various devices and platforms. This information lets you understand their online actions, which in turn assists in tailoring your website content and advertisements effectively. This adjustment to user needs enhances their engagement with your website.
In Google Analytics, a “User-ID view” is a unique reporting view that only shows data from sessions where you’ve sent a distinct ID and related information to Analytics. For a comprehensive analysis of all your data, use a separate view. The User-ID view lets you analyze the subset of traffic associated with assigned IDs separately from your other traffic.
The Significance of User ID in Google Analytics
Enabling User ID helps you identify website users across various devices and platforms. This information lets you understand their online actions, which in turn assists in tailoring your website content and advertisements effectively. This adjustment to user needs enhances their engagement with your website.
In Google Analytics, a “User-ID view” is a unique reporting view that only shows data from sessions where you’ve sent a distinct ID and related information to Analytics. For a comprehensive analysis of all your data, use a separate view. The User-ID view lets you analyze the subset of traffic associated with assigned IDs separately from your other traffic.
Steps to Make a User ID View in Google Analytics?
Using the User ID feature in Google Analytics, you can create distinct user IDs and consistently assign them to your website users. You can transmit this data to Google Analytics by incorporating these user IDs. All user interactions, such as clicks, page navigation, and online activities, will be sent to Google Analytics once these IDs are included.
Google Analytics states, “A User-ID view is accessible for Universal Analytics properties with active User-ID implementation and a technically supported configuration. Learn more about User ID and its setup.”
After completing the User ID setup process, you can establish a new User ID. Enabling the User ID view toggle on a property with a User ID can also allow you to create a new user ID when setting up a new view.