Most SEO works get stuck in the middle of the journey because of tight budgeting. We were lucky in this case as the client was very sincere and serious about this online store.

The company had already invested tons of dollars in paid marketing and campaigns on social media. When we entered this big project, we were given the luxury to invest in different aspects of SEO practices as much as we wanted.

Still, I gave them a fixed budget. Most of the money was spent on on-page, technical optimization, content strategy, and link building.

Our first job was to optimize the existing pages. I told you a while ago that this website already had some valuable articles written by in-house content writers. However, they lacked proper and in-depth SEO.

To gain topical authoritativeness, existing articles were good enough. So, we figured out targeted keywords for each page and implemented them naturally.

We used both high and low-competitive keywords in this case. I personally fixed the metadata like meta description, meta title, headings, structures, etc.

Our SEO team tried to make every page more relevant and accessible to the visitors. High-resolution images were compressed for faster load speed.

Whether it’s Shopify or custom-coded, you need to optimize product pages to make them more responsive than other sellers. When product info, images, and customer reviews appear quickly, customers can easily make a choice and purchase.

Our team made sure the screen didn’t become messy with tons of information popped out. So, we kept each info section collapsible. The main credit here goes to the developers for figuring out this fantastic idea.

We mainly made the CTA/purchase button appear in the exact place where it would get more clicks.

Without too much scrolling, customers could see the image slideshow, product description, payment gateways, shipping policies, and other terms in one place. It helped to gain a better conversion rate. Feature details, reviews, sponsored reviews, etc. were kept below.

Making a good collection page strategy helped us to categorize pages and make products more accessible to customers.

I created collection pages based on the primary name of the piece and material. Each collection link has a description with proper keyword placements. Writers also mentioned the popular products under the category in the description to motivate buyers.

For better UX, we gave a list of options like free shipping, ships today, color, etc. It would minimize the list and show only the preferred products.

We used only the best images to add to the collection page writing. There are also FAQ sections for better engagement. The owner already did some paid promo with celebrities and figures. Our SEO team embedded those visual content at the bottom of the pages.

In short, we made a simple and appealing pathway to a buyer's preferred purchase.

After content, the next big step was to gain link juice from authority domains.

We reached high-profile sites that seemed to post blogs relevant to jewelry niches or fashion stores.

We pitched with better content and collaboration offers than competitors. 8 out of 10 times were successful in link building with authority sites. Some rejected us as we were a brand new website.

Apart from guest posts, we also went for link insertion. One thing to note is that link insertion costs a few times more than general backlinks.

After gaining referrals from big sites, we kept track of how much authority we were gaining, how many more links we needed on a specific topic, and what other sites started to give backlinks to the jewelry niche.

We didn’t go for spammy or broken links to artificially increase website DR. Our SEO experts even put lots of effort into picking the correct anchor links for each guest post. Till now, collection page links were mostly used as anchor links for guest blogs.

After successfully crafting high-quality content, the next major focus was building link authority from reputable domains. To achieve this, we targeted high-profile websites that published blogs related to jewelry or fashion niches. By pitching superior content and collaboration opportunities, we were able to secure backlinks from authority sites in 8 out of 10 attempts. However, as a new website, some pitches were rejected, highlighting the importance of persistence and offering value.

When the primary backlinking was done, focusing on interlinking became necessary. Topical mapping also made this part easier than ever. When writers wrote articles, they interlinked relevant existing posts with the new writing. That’s why the interlinking was so natural.

Because of decent interlinking, readers were encouraged to visit relevant pages and keep engaged with the website. This especially helped posts that didn’t get organic traffic or rank in the early stages.

Google also found the relevance of new posts and let them rank easily. Overall, achieving the target of reaching 100K organic search traffic became a piece of cake for us.

Once a week, we are keeping track of every page. We are observing whether any of them dropped rank or impression. We are figuring out why they are dropping credibility and fixing them instantly with writers.

We send weekly updates to the client to let him know how our site management is going.