Link building is still the second-best ranking factor in SEO. From the beginning of SEO, many experts do backlinks just to pass link juice.
But there's more to it. I am trying to change the meaning of backlinks. We've come up with a different off-page SEO strategy where backlinks will not only pass link juice but also drive sales. A Backlink campaign needs to be strategic and valuable. I'm testing the new method on several websites. And it's working like magic.
A Backlink campaign needs to be strategic and valuable. I'm testing the new method on several websites. And it's working like magic. I started this campaign in February. By August, I had succeeded in driving a huge amount of sales.
Now, We have started to scale the link-building campaign to bring 100k sales from the off-page SEO campaign.
In this link-building case study, I'll share the exact way I followed to achieve this success.
My 4 key elements in the campaign were:
Finding high authority sites in the niche
Building an in-depth Off-page SEO Strategy
Offer them most of the Value
Build content that will rank #1
This guide will help you a lot if you are also planning to open a niche-specific SaaS business in the future. So, hang on tight and learn a successful SEO strategy with all the tips and tricks.
About SEOSkit
SEOSkit is a ROI Driven SEO marketing company. We have assisted over 100 business owners, including Colgate, Adobe, Huawei, and Made-in-China, with marketing strategies, services, and consulting. Our business objective is to achieve the highest ROI for my clients from different marketing channels with updated techniques and strategies.
Case Overview
Our client was the owner of an ecommerce website. The site was created using Shopify. When the client contacted my agency, we saw the business also had an affiliate program.
We picked one of their own products and ran a campaign. As it would be easy for us to track the monthly organic traffic growth and sales.
Primarily, the expectations from us were:
| Client Expectations |
|---|
Sales generation |
White hat link building with authority sites and domains |
Use of ethical link-building tools and tricks |
We will guide you to make a better result with a few numbers of quality backlinks rather than thousands of poor backlinks by telling you our way of work. So, keep reading till the end of this backlink case study.
Link Building Strategy
Now, let's reveal our successful journey where we were able to bring out the best of guest posting in a short period.
Build an In-Depth Off-Page SEO Strategy
A good SEO link-building plan is a part of the complete off-page strategy. In our journey, we implemented these factors.
Connection Building
First, I focused on building connections. When I started conversion at the very beginning, I gave clients some business/sales, and later I asked for a favor.
Note: Without building powerful connections, this campaign is not possible to succeed.
Get Maximum Referral Traffic
Our main was to bring referral traffic that could bring sales. To drive referral traffic, I sorted out low-competitive keywords that have buying intent from the user perspective as well as informative intent. Once it was done, I started doing content planning. I pitched the idea to my targeted prospects. After their approval, I assigned my content team to build high-quality content.
Equal benefit
One thing I was very clear that the site we were reaching knew the value of the campaign. So, we offer them something that they can't reject for the sake of huge benefits. Here are a few things you can propose to your targeted prospect for negotiation like I did:
| Negotiation Options You Can Propose |
|---|
✓Partnership |
✓Paid Article |
✓Monthly Recurring Fees |
✓High traffic opportunity |
Just make sure that you are showing clients their part of the benefits in the deal.
Quality Content
Our strategic goal was to promote some specific content. We made sure that our content was market best and people would love it.
The dedicated writers added a lot of value to the content including rank metrics, authentic values, human-first structures, etc. Later on, we pitched that content to our targeted sites that have good connections with our brand.
They responded with a positive note saying if we maintained the authenticity and search engine factors in our writing, they would've no issue promoting us. So, we did accordingly. We tried to provide 10x better content than SERP competitors. At some points, we also followed the skyscraper techniques for betterment.
Offer Them the Most Value
Remember that if you don't provide them with the proper value, they will reject your offer. Big sites deal with big things like ROI, SERP ranks, organic conversion, and genuine traffic.
If your offer is not good or they can decline it, you should work on it first. Do brainstorming and some original in-depth research to find out how you are different from others and why they should go with your agency's strategic link-building.
In our campaign, we were very less focused on business. We promoted the values one can acquire from our backlink results. Here are some examples of what kind of value you can offer.
| Value You Can Offer to Prospects |
|---|
✓Great content for search traffic and visibility |
✓An insightful infographic |
✓Partnership |
✓Help with research in the niche |
✓High-traffic content suggestions rather than generic guest posts |
You can also give additional value depending on the niche and partnership you're willing to build.
Make Content That Will Rank #1
Once you are done with everything, you have to start writing content that converts and ranks altogether. A thin content would never rank no matter how high the domain authority is.
In this specific portion, we had market expertise and big resources to write the best content in the market.
We structured articles like genuine authority bloggers would do. Because it's the content that will bring your sale. Also, links from helpful articles are very powerful when they pass traffic to your website. Google gives actual value to that content.
Bonus tip: Set Up a Proper Tracking
You can use UTM to see the number of traffic you are getting from the website you are posting content to. Also, if your website has a goal set up in Google Analytics, you can also see the number of sales you got.
You can also use tools link Pretty link in Wordpress if you want to do an AB test of your product. In the pretty link, you can change the URL anytime.
The Final Result
| Result | Outcome |
|---|---|
| Organic Sales | Skyrocketed |
| Search Traffic | Boomed |
| Domain Rating (DR) | Naturally Increased |
What We Learned
In this whole journey, we experimented with different techniques and new processes to gain a significant result. We also learned some valuable things from this project.
If one makes content that is both human-first and SEO-friendly, search engines will automatically prioritize the value.
Target low-competitive and high-intent keywords to drive referral traffic that leads to conversions.
Outreach needs to be unique, precise, and beneficial for both ends.
Link acquisition from authority sites in a small number is far better than bulk poor or broken backlinks.
Let's Help You Gain Authority Backlinks
This was not the only project where success was overwhelming. We always take on complex challenges and deliver more than client expectations.
If you're also thinking of a strong and competitive backlink strategy for your website, team SEOSkit is always there for you. Give us your requirements and see the link-building results in no time.
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