About SEOSkit
SEOSkit is a ROI Driven SEO marketing company. We have assisted over 100 business owners, including Colgate, Adobe, Huawei, and Made-in-China, with marketing strategies, services, and consulting. Our business objective is to achieve the highest ROI for my clients from different marketing channels with updated techniques and strategies.
Case Overview
Our client was the owner of an ecommerce website. The site was created using Shopify. When the client contacted my agency, we saw the business also had an affiliate program.
We picked one of their own products and ran a campaign. As it would be easy for us to track the monthly organic traffic growth and sales.
Primarily, the expectations from us were:
Sales generation
White hat link building with authority sites and domains
Use of ethical link-building tools and tricks
We will guide you to make a better result with a few numbers of quality backlinks rather than thousands of poor backlinks by telling you our way of work. So, keep reading till the end of this backlink case study.
Link Building Strategy
Now, let’s reveal our successful journey where we were able to bring out the best of guest posting in a short period.
Build an In-Depth Off-Page SEO Strategy
A good SEO link-building plan is a part of the complete off-page strategy. In our journey, we implemented these factors.
Connection Building
First, I focused on building connections. When I started conversion at the very beginning, I gave clients some business/sales, and later I asked for a favor.
Note: Without building powerful connections, this campaign is not possible to succeed.
Get Maximum Referral Traffic
Our main was to bring referral traffic that could bring sales. To drive referral traffic, I sorted out low-competitive keywords that have buying intent from the user perspective as well as informative intent. Once it was done, I started doing content planning. I pitched the idea to my targeted prospects. After their approval, I assigned my content team to build high-quality content.
Equal benefit
One thing I was very clear that the site we were reaching knew the value of the campaign. So, we offer them something that they can’t reject for the sake of huge benefits. Here are a few things you can propose to your targeted prospect for negotiation like I did:
Just make sure that you are showing clients their part of the benefits in the deal.
Quality Content
Our strategic goal was to promote some specific content. We made sure that our content was market best and people would love it.
The dedicated writers added a lot of value to the content including rank metrics, authentic values, human-first structures, etc. Later on, we pitched that content to our targeted sites that have good connections with our brand.
They responded with a positive note saying if we maintained the authenticity and search engine factors in our writing, they would’ve no issue promoting us. So, we did accordingly. We tried to provide 10x better content than SERP competitors. At some points, we also followed the skyscraper techniques for betterment.
Find High Authority Sites in Our Niche
Finding or sourcing referral domains for quality backlinks can be tricky. There are a lot of ways you can use to acquire backlink opportunities. But if you want to find organic search traffic, you have to put some effort into link-building. You need to be careful in outreach while dealing with high-authority link prospects.
The strategy should be unique. Don’t send them very generic messages that you normally use for buying guest posts. Write according to the brand visibility. Otherwise, the conversion will be low.
We observed from where our competitors were gaining link juice. We targeted those referral domains and reached them with better proposals. We also searched the market and found some link scope that we can reach.
You can also directly call their advertisement or blogger outreach department if you have their contact info and tell them what you want. This type of link-building tactic can give you a response in a very short time.
Offer Them the Most Value
Remember that if you don’t provide them with the proper value, they will reject your offer. Big sites deal with big things like ROI, SERP ranks, organic conversion, and genuine traffic.
If your offer is not good or they can decline it, you should work on it first. Do brainstorming and some original in-depth research to find out how you are different from others and why they should go with your agency’s strategic link-building.
In our campaign, we were very less focused on business. We promoted the values one can acquire from our backlink results. Here are some examples of what kind of value you can offer.
Great content for search traffic and visibility
An insightful infographic
Partnership
Help with research in the niche
High-traffic content suggestions rather than generic guest posts.
You can also give additional value depending on the niche and partnership you’re willing to build.
Make Content That Will Rank #1
Once you are done with everything, you have to start writing content that converts and ranks altogether. A thin content would never rank no matter how high the domain authority is.
In this specific portion, we had market expertise and big resources to write the best content in the market.
We structured articles like genuine authority bloggers would do. Because it’s the content that will bring your sale. Also, links from helpful articles are very powerful when they pass traffic to your website. Google gives actual value to that content.
Bonus tip: Set Up a Proper Tracking
You can use UTM to see the number of traffic you are getting from the website you are posting content to. Also, if your website has a goal set up in Google Analytics, you can also see the number of sales you got.
You can also use tools link Pretty link in Wordpress if you want to do an AB test of your product. In the pretty link, you can change the URL anytime.
The Final Result
Organic sales skyrocketed
Search traffic boomed
DR naturally increased
What We Learned
In this whole journey, we experimented with different techniques and new processes to gain a significant result. We also learned some valuable things from this project.
If one makes content that is both human-first and SEO-friendly, search engines will automatically prioritize the value.
Target low-competitive and high-intent keywords to drive referral traffic that leads to conversions.
Outreach needs to be unique, precise, and beneficial for both ends
Link acquisition from authority sites in a small number is far better than bulk poor or broken backlinks.
Let’s Help You Gain Authority Backlinks
This was not the only project where success was overwhelming. We always take on complex challenges and deliver more than client expectations.
If you’re also thinking of a strong and competitive backlink strategy for your website, team SEOSkit is always there for you. Give us your requirements and see the link-building results in no time.