The correct answer: Permanently modify the data in a view Explanation: In Google Analytics, a segment represents a portion of your Analytics data. Generally, segments allow you to isolate and analyze specific data subsets for better analysis. You can also use segments as a foundation for creating audiences. It’s important to note that segments do […]
The correct answer: New vs Returning report If you manage a website, understanding how often your visitors return is essential. This metric is critical for monitoring your website’s growth. To determine the percentage of returning traffic, you should access the ‘New vs Returning Visitor’ report in Google Analytics. By tracking this metric through Google Analytics, […]
The correct answer: FALSE Explanation: A reporting view represents the level within an Analytics account where reports and analysis tools are accessible. Analytics automatically generates an unfiltered view for each property in your account; however, you can configure multiple views for a single property. Any data transmitted to an Analytics property will automatically appear in […]
The correct answer: Sign-in that generates and sets unique IDs Explanation: The User ID allows for the linkage of one or more sessions, including all associated activities, with a distinct and enduring identifier that you transmit to Analytics. To employ the User ID, you must possess the capability to create your own unique IDs, consistently […]
The correct answer: Television commercials Television commercials and offline channels don’t get credit for conversions in Multi-Channel Funnel Reports. These reports tell you how previous website referrals, searches, and ads contributed to a conversion. They include: – Paid and organic search on all search engines, including specific keywords. – Referral sites. – Affiliate sources. – […]
The correct answer: Landing Pages report Google Analytics Individual Qualification, offered by Google, allows you to show your expertise in both basic and advanced Google Analytics concepts. This certification has two modules: ‘Google Analytics for Beginners’ and ‘Advanced Google Analytics.’ One of the certification exam questions asks, ‘Which report shows the initial pages users visit […]
