- Sales Performance report
- Frequency & Recency report
- Referrals report
- New vs Returning report
The correct answer: New vs Returning report
If you manage a website, understanding how often your visitors return is essential. This metric is critical for monitoring your website’s growth. To determine the percentage of returning traffic, you should access the ‘New vs Returning Visitor’ report in Google Analytics.
By tracking this metric through Google Analytics, you’ll gain valuable insights about your website. Additionally, you’ll be able to assess the effectiveness of your marketing strategies and gauge your target audience’s loyalty and engagement with your business.
Guidelines for Monitoring Returning Visitors on Your Website
Here are the steps you should follow to access the ‘New vs Returning Visitor’ report:
Step 1: Open a web browser and log in to your Google Analytics account using your username and password.
Step 2: Select the website for which you want to view the traffic.
Step 3: In the left-hand menu section, navigate to the “Audience” option.
Step 4: Within the “Audience” subsection, choose the “Behavior” option.
Step 5: Under the “Behavior” category, you will find various report types. Click on “New vs Returning.”
Job Of The ‘New vs Returning’ Visitor Report
The ‘New vs Returning Visitor’ report allows you to gauge the number of new and returning visitors to your website by comparing the two. When you specify a date range in the report section, it presents a percentage comparison of new visitors versus returning visitors.
Within this report section, you’ll notice a date range selector at the top of the page. You can utilize this tool to view data within a specific time range. Alternatively, if you stick with the default settings, you’ll see a comparison of data for the past thirty days.
It’s important to note that this returning visitor report tool counts visitors who have previously visited your site and accepted website cookies in their browsers. If a visitor has allowed cookies or is using a different browser or device, Google will categorize them as a new visitor, even if they’ve visited your site before.
The Benefits of Tracking Returning Visitors: Why It’s Important
Here are the key benefits you’ll experience when you start using the New vs Returning visitor report to track your returning visitors:
1. Effective examination of your website content quality, including text, images, infographics, and videos.
2. Greater room for improvement on your website.
3. Enhanced options for assessing your website strategies more effectively.
4. Increased revenue generation due to improved website traffic.
5. Deeper insights into your target audience, their browsing habits, online behaviors, and preferences.
6. Improved conversions and engagement through action based on each report about your website’s performance.
