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Explanation: A reporting view represents the level within an Analytics account where reports and analysis tools are accessible. Analytics automatically generates an unfiltered view for each property in your account; however, you can configure multiple views for a single property. Any data transmitted to an Analytics property will automatically appear in all associated views.
The information provided above pertains to the Google Analytics Individual Qualification Exam. For the most up-to-date questions and answers related to this exam, please visit the ‘Google Analytics Individual Qualification Exam’ page. If you come across any errors or updates in the questions or answers, please leave a comment below to notify us, and we will promptly make the necessary updates.
For More Read: https://support.google.com/analytics/answer/2649553
A reporting view within an Analytics account allows you to access reports and analysis tools.
Analytics automatically generates one unfiltered view for each property in your account, but you have the option to configure multiple views for a single property. Any data you transmit to an Analytics property will automatically populate all associated views. For instance, if you collect data from two websites and send it to a single property, the data from both websites will be visible in all reporting views linked to that property. This applies equally to web and app data. If you gather data from a mobile app and a website, and both your SDK and tracking code forward data to one property in your Analytics account, all data, encompassing both web and app hits, will be present in all reporting views associated with that property.
Filters can be employed to personalize views, allowing you to focus on specific subsets of data in your reports. For instance, you may create one view to filter out all internal traffic and another to exclusively include activity from a particular website directory or subdomain. In cases where web and app data are sent to the same property, you may consider using filters to exclude either web or app data from specific views. Additionally, various Analytics reporting tools such as Goals, Segments, and Alerts are applied at the individual view level. You also have the option to restrict user access to specific views, enabling you to manage who has access to particular sets of data.
We strongly advise against deleting or adding filters to your original view. Deleting a view erases the historical perspective of the data associated with it. Adding filters to a view restricts access to excluded data. To preserve your original data while controlling various data perspectives, consider creating a duplicate of your original view or establishing additional views and customizing each one to align with your reporting objectives.