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The correct answer: Users who visited a physical store
The right choice is ‘Users who went to a physical store’ among all the options. With default remarketing, you can target users who have engaged with your online business before, but not those who visited a physical store.
Remarketing is a valuable tool for businesses aiming to reach particular customer groups who have connected with their brand before. However, it’s crucial to know that default audiences can only cover some. In this blog post, we’ll discuss the restrictions of default audiences in remarketing and how to work around them.
Default audiences in remarketing are predefined user groups based on actions they took on your website, like visiting a particular page or adding items to their cart. The remarketing platform you use generates these audiences automatically, and you can use them to kickstart your ad campaigns. But, you can’t target users who physically visited a store.
Default audiences, though helpful to begin with, have a few drawbacks. Firstly, they can’t reach customers who’ve been to your physical store. Secondly, they’re based on general actions like website visits, not specific behaviors. This means you might advertise to users who aren’t interested in what you offer.
Moreover, default audiences might not consider important factors like demographics or purchase history. This could result in ineffective campaigns and wasted ad money.
To beat the limits of default audiences, make your own custom ones.
Custom audiences let you aim at certain user groups using detailed info like their purchase history or how they interact with your brand on social media.
Using custom audiences, you’re more likely to reach the right people, whether or not they’ve been to your store.
Building custom audiences takes more time than using defaults, but it pays off. They lead to better conversion rates and more successful campaigns.
Internet users who have viewed your website on the Search Engine Result Page (SERP).
Internet users who have played a video on a website
Users who can speak a specific language
Users who have visited a specific page on a website