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If a web page visitor clears the Analytics cookie from their browser, Analytics cannot associate user behavior data with past data collected. It will set a new unique ID the next time a browser loads a tracked page. It will set a new browser cookie the next time a browser loads a tracked page.
For Google Analytics to determine that two distinct hits belong to the same user, a unique identifier associated with that particular user must be sent with each hit.
Using cookies allows analytics.js to identify unique users across browsing sessions but cannot identify unique users across different browsers or devices.