PAYMENT GATEWAY & PCI CASE STUDY · ALT WINE & NON-ALCOHOLIC BEVERAGE

Shopify THC Payment Gateway Case Study:Authorize.Net & PCI Compliance

Authorize.Net Gateway Live
PCI DSS Compliance Completed
21+
Age Verification Configured

Niche: Alt Wine & Non-Alcoholic Beverage (THC) · Service: Payment Integration & PCI Compliance · Platform: Shopify · Gateway: Authorize.Net via West Town Payments

The Challenge: Shopify Payments Doesn't Support THC Products

The brand sells two product lines: a pure non-alcoholic alt wine (Simplé) and a THC-infused alt wine (Serenité) containing 10mg of hemp-derived Delta-9 THC per can. The THC content immediately disqualifies the brand from using Shopify Payments: Shopify's native payment processor explicitly excludes hemp-derived THC products from its acceptable use policy.

This is a common and underappreciated challenge for brands in the hemp-derived THC space. Finding a payment processor that is both willing to underwrite THC products and capable of integrating with Shopify via a supported gateway is a non-trivial problem. Standard options like Stripe, Square, and PayPal all carry similar restrictions. Specialized processors exist, but the underwriting process involves documentation, compliance review, and verification steps that take time and require coordination.

Additionally, selling THC products introduces regulatory requirements that don't apply to standard e-commerce: age verification (21+) at checkout, Certificate of Analysis (COA) documentation for products, and PCI DSS compliance for cardholder data security. Each of these needed to be in place before the first transaction could be processed.

The brief: get a compliant payment gateway live on Shopify, complete PCI compliance, configure 21+ age verification, and verify the full order flow from checkout through fulfillment, without any compliance exposure.

The Strategy: Specialized Processor, Phased Setup

The approved payment solution was Authorize.Net configured through West Town Payments (Alternative Horizons Group), a specialized processor with experience underwriting THC-compliant merchants. Authorize.Net connects to Shopify via a supported third-party gateway integration using API credentials (Login ID and Transaction Key), bypassing the need for Shopify Payments entirely.

The setup was structured in phases: underwriting and gateway approval first, then Shopify integration and test transactions, then PCI compliance documentation, and finally age verification configuration. This sequence ensured that each layer was confirmed before the next was built on top of it.

The existing AVP age verification app was audited against THC compliance requirements. It was configured as an 18+ popup, insufficient for hemp-derived THC products, which require 21+ verification. The compliance review included evaluating whether self-certification (the user clicks "I am 21+") was acceptable under the processor's terms or whether identity-based verification (AgeChecker.Net) was required.

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The Execution: Gateway, Compliance, Age Verification

Authorize.Net payment gateway configured and active in Shopify payment settings

Authorize.Net ↔ Shopify integration via API credentials

Gateway

The Authorize.Net gateway was connected to Shopify using the merchant's API Login ID and Transaction Key from the AHG merchant portal. Shopify's third-party gateway setup requires these credentials to be entered in the Payment Providers section under Settings. The gateway was configured with the correct transaction mode (live, not sandbox) and tested with a small authorization to confirm end-to-end payment flow before the site went live to customers.

PCI DSS compliance: Security Metrics questionnaire

PCI

West Town Payments required PCI DSS compliance to be completed within 90 days of gateway approval via Security Metrics. The PCI compliance questionnaire (SAQ A for merchants using a hosted payment page) was completed, confirming that no cardholder data was stored, processed, or transmitted on the merchant's own servers, all payment data flows through Authorize.Net's hosted environment. Completing the SAQ A is a straightforward process for Shopify merchants using a third-party gateway, but it must be explicitly completed, non-completion results in monthly non-compliance fees from the processor.

Age verification: 21+ compliance for Serenité

Age gate

The existing AVP age verification app was reconfigured from an 18+ popup to a 21+ gate specifically on Serenité collection and product pages. The compliance review with the processor confirmed that self-certification (user clicks "I am 21+") was acceptable at this stage, provided the disclaimer was clearly displayed and logged. The alternative, identity-based verification via AgeChecker.Net ($25/mo), was noted as an option if the processor's requirements changed or if the brand scaled into states with stricter verification requirements.

Full order flow testing: end to end

Testing

A complete end-to-end order flow test was conducted covering: product add to cart → age verification gate → checkout → Authorize.Net payment processing → order creation in Shopify → ShipHero fulfillment trigger → Klutch Cargo pick/pack notification → tracking number sync back to Shopify → customer notification email. Each step was verified to confirm that the payment gateway did not interrupt the downstream fulfillment flow.

Completed Security Metrics PCI DSS SAQ A compliance status

The Results: Payment-Ready, Compliant, and Connected

The gateway went live, PCI compliance was completed, and the full order flow from checkout to fulfillment was verified. The brand can now accept card payments for both Simplé (non-alcoholic) and Serenité (THC-infused) products through a single, compliant payment flow.

Gateway live
PCI SAQ A complete
21+
Age gate configured
End-to-end tested
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Why It Worked

Three things made the difference in getting a compliant THC payment setup live without delays.

Using a specialized processor from the start

Processor selection

Attempting to process THC product sales through Stripe, Square, or Shopify Payments results in account termination, often mid-transaction, leaving orders unfulfilled and customer data in limbo. Starting with a specialized processor (West Town / AHG) that understands and underwrites THC merchants eliminated this risk entirely. The underwriting process is more involved than a standard merchant account, but it's the only route to a stable, long-term payment solution for hemp-derived THC products.

PCI compliance is not optional, and has a deadline

Compliance

Most Shopify merchants using a third-party gateway don't realize that PCI compliance is a contractual requirement with a 90-day deadline from approval. Missing the deadline results in monthly non-compliance fees charged by the processor. For Shopify merchants using a hosted payment page (SAQ A), completing the questionnaire takes less than an hour. Treating it as a priority task rather than a deferred administrative item saves real money.

Testing the complete order flow before launch

End-to-end testing

Payment gateway integration can fail at multiple points outside of the payment step itself: the age gate can block users from reaching checkout; the ShipHero integration can fail to pick up orders created through a non-native gateway; tracking sync can break. Testing the full flow, not just "does the payment go through", prevented a series of post-launch fulfillment issues that would have created customer service problems at the worst possible time.

The Honest Caveats

THC payment processing regulations vary by state.

Hemp-derived Delta-9 THC is federally legal under the 2018 Farm Bill, but individual state laws vary. Some states have additional restrictions on THC beverage sales. The payment setup documented here covers federal compliance, state-level restrictions are the brand's responsibility to track and enforce through geographic sales restrictions.

Self-certification age verification may not be sufficient long-term.

The current 21+ age gate uses self-certification, the user clicks to confirm their age. As the THC beverage category matures and regulation tightens, identity-based verification (AgeChecker.Net) may become required. This has been flagged to the client as a future compliance item to monitor.

Specialized processing carries higher transaction fees.

THC-compliant processors charge higher per-transaction fees than Shopify Payments or Stripe. This is an unavoidable cost of operating in a regulated product category and should be factored into the brand's pricing and margin model.

Key Takeaways

1

If you sell THC products, Shopify Payments is not an option, start with a specialized processor.

Stripe, Square, and Shopify Payments all prohibit hemp-derived THC products. Using them risks account termination mid-operation. Start with a specialized processor like West Town Payments or a similar THC-compliant underwriter from day one.

2

Complete PCI compliance within 90 days of gateway approval.

For Shopify merchants using a hosted payment page, SAQ A is a short questionnaire. Complete it immediately after gateway approval, non-compliance fees accrue monthly and the questionnaire takes less than an hour.

3

Configure age verification for 21+, not 18+, for THC products.

The default configuration of most Shopify age verification apps is 18+. THC products require 21+ in all US states. Update the gate configuration explicitly, don't assume 18+ is sufficient.

4

Test the entire order flow, not just the payment step.

Gateway integration can break fulfillment sync, tracking, and customer notifications, not just the payment step itself. Test checkout → payment → fulfillment trigger → tracking sync → customer notification as a complete loop before going live.

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