An SEO audit is a structured review of a website's technical health, on-page signals, content and links that ends in a ranked list of fixes. The value is the order of work: what to fix first, what can wait, who should do each task, and how to check that it worked.
By Abdullah Mahmud Last updated
An audit crawls your site the way a search engine does and compares what it finds with what you want to rank for. It looks at whether pages can be crawled and indexed, whether titles, headings and internal links are clear, whether content answers what searchers want, and whether the links pointing to you help or hurt.
Many audits are automated reports with hundreds of warnings and no judgment. Ours is built around decisions: a short list of fixes ranked by what they are likely to change, with the evidence for each. What each audit option includes is set out on the SEO audit package page.
We check the usual causes in order: crawling and indexing changes, technical errors, lost or changed pages, content changes and links, and we show the evidence for what we find.
Most warnings are minor. We separate what blocks crawling or indexing from what is cosmetic, and rank the rest.
A second opinion with the evidence shown. If the setup is sound, we say so and point to where growth has to come from, usually content, links or both.
An audit before a change gives you a baseline and a list of what must carry over: URLs, redirects, templates and tags.
An independent audit gives you a plan you can use with any team, ours or someone else's.
What you want to rank for, which pages earn money, and what changed recently.
Search Console and analytics access, a full crawl, and server data where it is available.
Crawling and indexing, site structure and internal links, on-page signals, content against search intent, speed and Core Web Vitals, and backlinks.
Each finding is rated by effort, evidence and likely effect, and grouped by who fixes it: developer, content team or marketing.
We explain the findings, answer questions and agree the next steps, with or without us doing the work.
We have not published a case study of an audit on its own, so these are the closest examples. The Elementor case study starts from a technical audit of a WordPress site and traces each finding to its cause. The technical SEO case study covers the fixes for a large site. Both show how findings turn into work. The scope of the audit you receive depends on the package you choose.
Crawl and index health, site structure, on-page signals, content against search intent, speed and Core Web Vitals, and backlinks, ending in a ranked list of fixes. The depth depends on the audit package, and the package page lists what each one covers.
This page explains what an audit is and how we run it. The package page lists the scope of each audit option. Start there if you already know you want to buy.
Usually Google Search Console and analytics, plus a way to crawl the site. We tell you in advance what we need, and we ask for read-only access wherever possible.
Sometimes it shows a clear cause, such as a block on crawling or lost pages. Often it narrows the list of causes. Where the evidence is not conclusive we say so and do not guess.
Your team can use the ranked list as it is. We can also do the work through technical SEO, on-page SEO or a monthly package, and we scope that separately.
Book a call and we will tell you which audit option fits your site.
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